Pubblicato su stage4eu il: 15/07/2020 Heineken, Internship Marketing: Consumer Markets Insights

Heineken Europe Export & Global Duty Free
Stadhouderskade 78, Amsterdam, Paesi Bassi
Comunicazione/Marketing, Commerciale/Vendite
Posti disponibili Non specificato
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Attività:
  • Trend research & creating overviews on alcoholic beverage focusing on beer, cider, craft and Lo-No. General insights to more market-related insights.
  • Analyse the data using the tools for insights to help answer the business’ questions. Use the main source : Global Data.
  • Participate in cross functional meetings and workshops.
  • Ensure that all consumer and market knowledge is distilled into clear, actionable summaries and implications and is communicated widely, frequently and persuasively (regular newsletters).
  • Coordinate ad hoc researches/insights activities with internal departments and external agencies.  
  • Support the team in their daily activities: looking for selling arguments, update the macroeconomics of the market, making summaries of analysis, ad hoc requests…
  • Reaching out to other OPCO’s (mirroring markets) in Heineken to learn from their trends, insights and innovations for our own markets.
  • Involvement in some future trade marketing projects.
Requisiti principali:

We are looking for an enthusiastic, mature and hands-on master student in the final stage of their studies (Commercial, Business or marketing) with strong analytical profile. You are both analytically strong and practically oriented. International experience is preferred. A strong personality and flexibility is required. Fluency in English is mandatory.

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