Pubblicato su stage4eu il: 21/07/2020 Universal Avenue, Master Thesis: Optimizing check out for completed purchases in a B2B context

Universal Avenue
Grev Turegatan 5, Stockholm, Svezia
30 000 SEK
Posti disponibili Non specificato
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  • A dashboard set up in Re-Dash or Google Datastudio to display relevant events from the check out process
  • Google Analytics/Tag Manager implementation within the site and self check out flow according to industry best standard for web shops
  • A strategy, including pilot, for A/B testing new features of the check out flow and partner pages. Creating the strategy will demand making interviews with users of the platform (customers).
  • A basic model to prescribe a recommended product to a given customer in a future, logged in state of the self check out (until then the model can be used to prescribe recommendations sent via mail campaigns ie.)
Requisiti principali:
  • Engineer or business student writing a Master Thesis 
  • Strong interest in improving business results 
  • Analytical toolbox (relevant knowledge of one or more of the following: web tracking, SQL databases and statistical programming)
  • Fluency in English, written and spoken

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