Pubblicato su stage4eu il: 19/04/2024 Shiseido, Internship Trade Marketing & PR/Influence

Shiseido Group
56A, Rue du Faubourg Saint-Honoré, Paris, Francia
Arti/Creatività/Moda , Commerciale/Marketing, Comunicazione/Giornalismo
6 mesi (da luglio) 
Retribuito
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Attività:
  • Consolidate regional monthly reports to be shared with brand holder based in Tokyo and internally will all stakeholders
  • Highlight the ultra-premium beauty EMEA market insights, including trade, press & influence best practices
  • Assist with internal brand events preparation (global, regional, press day, brand week)
  • Liaise with local affiliates in their daily operational requests.

Trade Marketing

  • Provide regular comprehensive gross/retail sales performance analysis, alongside with bespoke analytical studies to support the EMEA business (beauty category deep dive based on panels)
  • Contribute to the 360° activation plan, develop relevant collaterals for the region (both digital & print), adapt global assets to support the launches in a B&M and e-retail environment
  • Coordinate with the creative team the roll out of global visual guidelines reflecting EMEA trade marketing priorities
  • Follow up on novelty innovation plan and ensure best-in-class trade execution in the affiliates for P1 launches.

Pr & Influence

  • Liaise with the markets to consolidate and deliver a synthetic analysis of print and digital press results across the EMEA region
  • Assist in the creation of communication tools (press release, campaign guidelines, etc.) and follow-up with the agencies/freelancers
  • Participate in establishing influence campaigns and ensure the roll out
  • Prepare and ensure the sending of shopping bags for press and influence.

 

Requisiti principali:
  • You have a first experience in marketing or communication (brand or agency)
  • You are at ease with data and show a strong analytical spirit.
  • Rigorous, proactive, and autonomous, with a strong sense of organization, you can handle several projects simultaneously.
  • You have excellent interpersonal skills; you are agile and demonstrate adaptation capacity in a fast paced and international environment.
  • You have a strong knowledge of Office Suite (proficient with Excel and PowerPoint)
  • Fluency in English is mandatory (spoken & written).
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