Pubblicato su stage4eu il: 31/10/2024 BMW, Intern Business Analytics - Web & Commerce
BMW Group
Lilienthalallee 26, Munchen, Germania
Economia e finanza, Statistica/Data Analysis, Project/Business Management
6 mesi (dal 7 gennaio)
Retribuito
Benefit: Alloggio con 2-3 studenti
Attività:
- By joining BMW's Web & Commerce team, you will gain extensive insights into a globally operating analytics team.
- You will get the opportunity to contribute significantly to the company's strategic decisions.
- Furthermore, you will be an integral team member, responsible for various projects, and your contribution will directly impact our products.
- To better understand and improve the customer journeys on our global websites, you will conduct deep dive analyses, utilizing state-of-the-art analytics tools and statistical methods, and present your insights to the product teams.
- You will build and maintain data dashboards and reports that provide a better understanding of website traffic.
- To assist in conducting A/B tests, analyzing results, and making recommendations for optimization is also part of your tasks.
- To collaborate with the data science team to support with data preparation, analysis, and visualization rounds up your role.
Requisiti principali:
- - Currently enrolled full-time in an undergraduate or graduate program at an accredited college or university studying Business Analytics, Economics (Master's Degree preferred), or similar programs or in a Gap Year.
- Advanced knowledge of MS Excel and MS PowerPoint (experience with dashboard and data visualization tools such as Tableau and Power BI is a plus).
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights and recommendations.
- Attention to detail and an intrinsic motivation to deliver high-quality results.
- Proactive, customer-centric mindset and the ability to work independently.
- Experience in digital marketing and e-commerce, as well as web analytics tools such as Adobe Analytics or Google Analytics, is a plus.
- Knowledge of JavaScript and Tag Management Systems is beneficial.
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