Pubblicato su stage4eu il: 02/04/2025 Electronic Arts, EA SPORTS FC Franchise Activation Intern

Electronic Arts
18 Rue Félix Mangin, Lyon, Francia
Commerciale/Marketing, Comunicazione/Giornalismo
6 mesi. Inizio luglio 2025. 
Retribuito
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Attività:
  • Support the Marketing team in daily operations
  • Work on multiple marketing material adaptation
  • Marketing translations across all EA SPORTS portfolio
  • Adaptation of advertising campaigns: TV, Online, Radio and Print across all EA SPORTS portfolio 
  • Adaptation of packaging, product sheets, metadaform and the marketing deck for the French market across all EA SPORTS portfolio 
  • Participation in the preparation of briefs for the agencies (PR, talents, creative production), analysis and implementation of the recommendations
  • Work on PR activities: Review our localized official press communications materials across all EA SPORTS portfolio (FC, PGA, Madden, and NHL) on average 50 per year + Share information and assets with our agencies
  • Work on Communities activities: collaborate with the French community manager to prep and share relevant information and assets on our owned media channels 
  • Participation in clubs’ partnerships management
  • Coordination with the departments involved in the product lifecycle (Brand Marketing, Legal, Sales, Retail and Development Studio)
  • Coordinate our EA SPORTS stocks/merchandising platform 
  • Implement contests, partnerships, promotions and consumer events or press
  • Track and manage the marketing brand performances of our local brand activations across the entire lifecycle of our campaign (campaign highlights)

 

Requisiti principali:
  • You are currently enrolled in a Business School or University course +5, with a desired specialization in Marketing
  • Eligible to work in Lyon, France, without the need for visa/relocation support
  • Fluent French and business level English  (the assignment includes frequent and regular exchanges with European marketing teams and development teams at the studio)

Desired Skills:

  • Passion and knowledge of sport and football 
  • Interest in entertainment, influence and video game industry
  • Knowledge of the main social media platforms
  • Use Microsoft Office
  • Photoshop skills or other popular creative software is beneficial
  • Team player
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