Participate on the implementation of the global Retail Marketing DCP strategy, through the development of specific actions ensuring all the EMEA and Iberia strategic plans are correctly launched across:

• Retail Marketing Strategy & Planning;
• DCP Franchise Management w/Regional Team;
• Internal voice and advocate of the DCP Franchise across TWDC Brand Management.

On the Retail area, his/her main responsibilities will be:

• Support Retail teams to create ad hoc plans for licensees & retailers;
• Content plans: localize Regional campaigns & create new content;
• Implement & coordinate Shopper digital marketing campaigns partnering with DCP Franchise Regional Leads & Local Integrated Marketing
• B2B strategy: Licensee meeting, retailers workshops, retailers newsletter, etc. -.

The key accountabilities:

• 'Coordination & Implement of Shopper marketing campaigns partnering with Franchise Regional, Leads & Local Integrated Marketing.
• Supervision of marketing and communication campaigns of licensees (concept, promotional premiums, approval of materials).
• Assist with the development of proposals for retailers & partners.
• Ensure partner websites are up to date and aligned with TWDC brand guidelines.
• Coordination with other lines of business of the company (TDS, DLP, PR).
• Track availability of all Franchisees pitches, marketing materials and product development assets for Retailers & Licencees. Support (and attend where needed) – Retail Events, promotions on-line & instore, etc
• Responsible of creative approval process and prepare reports.

• Degree in Business Administration, Marketing, Advertising or related discipline. [It is essential to have completed the degree (degree already paid) and no more than 3 years have elapsed since the completion of it]
• Fluent in English.
• Excellent organizational & prioritization skills to work independently and manage projects with many moving parts.
• Knowledge Marketing / Trade Marketing and/or Franchise environment.
• Marketing, Licensing or retail experience necessary.
• Must have understanding of retail and distribution channels, product development process and experience of presenting to large audiences.
• Excellent analytical, communication and presentation skills.
• Previous experience in marketing roles desirable