Coordinate the launch of 50 collections per year in EMEAI, especially the Spring and Summer collections for 2020, in close relation with the 18 markets of the region: assist in defining calendar priorities, update of the Marketing Calendar and distribution channel, work on the 360 deployment of product launches.
Coordinate the 360 launch of the Big Bet campaign for April 2020.
Assist the planning team and the markets in the forecast process, by providing regional recommendations.
Daily support the markets of the region.
Work closely with the regional Marketing team (visual merchandising, event, social media, advertising, online) to provide a strategy and assets for product launches.
Gather consumer insights on product and consumer usage to better understand the market
Consolidate and analyze the sales data from SAP/BI for both continuous and limited-edition items.
Update the Marketing Book (market share, product mix, etc).
Watch over competition through monthly analysis