• Analyzing consumer trends and market dynamics, including competitor strategies and pricing structures, to identify key opportunities for the Kipling brand
  • Participating in market visits, regional calls, and desk research to gather valuable insights into the Kipling landscape and consumer behavior
  • Reviewing product categories and usage occasions (e.g., Travel, Back to School) to support strategic assortment planning
  • Communicating key findings to Global and Regional Merchandising teams to help shape data-driven assortment strategies
  • Leading global CompShop presentations in collaboration with the packs team, sharing competitive insights and recommendations
  • Supporting product presentations and Go-To-Market (GTM) meetings, contributing to the alignment of product strategy and execution.