Online Merchandising
- Assist with day-to-day website merchandising, including launching digital campaigns, setting up promotions, and building landing pages.
- Execute onsite search optimization and support with SEO improvements.
- Share ideas and actively contribute to the ongoing development of ONeill.com websites.
CRM & Customer Engagement
- Support planning and execution of newsletter and CRM campaigns.
- Benchmark competitor newsletters and loyalty mechanisms.
- Prepare CRM and email performance reporting on a weekly, monthly, and ad-hoc basis.
- Assist with profiling and segmenting the consumer database.
- Help update CRM business requirements, processes, and ways of working.
Campaigns & Analysis
- Assist in online campaign planning, briefing, and execution in collaboration with the Marketing team.
- Perform reporting and benchmark analyses across e-Commerce and CRM activities.