Online: Digital Campaigns Management
- Participation in the preparation of Media briefs
- Preparation of assets brief to TAG and management of the follow-up of the assets delivery to Media partners
- Preparation of all the needed elements for posting online campaigns (tracking file, campaign name, etc.)
- Validation of preview links
- Tracking and optimisation of campaigns with the agency
- Preparation and monitoring of campaign reports in collaboration with the Media agency.
Offline: Print & Ooh Campaigns Management
- Preparation of assets briefs and follow-up on the delivery of the assets to the publishers
- Validation of press plans with your manager
- Management of print archives.
Media Buying Tool Management
- Updating visual references in the Media tool (Bumblebee)
- Following up on updates made by the agency on the Media plans using the tool
- Dashboard follow-up of Media budget investment.
Media Coordination
- Coordinate campaigns across the markets ensuring regional alignment with priorities.