• Trafficking & Campaign Management: Validating technical assets (HTML5, 3rd party tags) and implementing them in AdServers (Google Ad Manager/Smart) with precise targeting and frequency capping.
  • Monitoring & Yield Optimization: Tracking daily delivery volumes, Fill Rates, and Viewability; adjusting technical parameters to maximize CPM/CPA and client satisfaction.
  • Analytics & Reporting: Consolidating campaign data into strategic reports and providing actionable recommendations for future partner activations.
  • Sales Support: Performing inventory forecasting to assist the Sales team in building winning commercial proposals.