● Participate in the design and execution of co-marketing campaigns with partners (emails, content, webinars, etc.)
● Support the planning and coordination of partner events such as conferences, trade shows, meetups, and webinars
● Contribute to the creation of partner marketing assets (communication kits, presentations, customer testimonials)
● Collaborate with sales teams to ensure alignment between business goals and marketing initiatives
● Track and analyze the performance of partner campaigns using CRM and marketing automation tools (Salesforce, HubSpot)
● Conduct competitive analysis and benchmarking of partner marketing best practices
● Support the coordination and communication with partners involved in marketing initiatives
● Help improve processes, documentation, and collaboration within the partner marketing program.