Category Analysis & Business Intelligence
- Report & analyze Nielsen, IWSR, and internal data to identify category performance drivers, market opportunities and risks.
- Track global non-alcoholic spirits and adjacent beverage trends, including competitor launches, pricing, formats, claims and route-to-market choices.
- Support local market strategy work by sizing opportunities, benchmarking competitors and translating analysis into practical recommendations.
- Build clear Excel analyses and executive-ready PowerPoint slides.
Innovation Project Management
- Support Non-Alc innovation projects through the internal NPD process, from opportunity framing to launch readiness (business case inputs, competitive benchmarks, tasting summaries and decision documents).
- Contribute to consumer learning plans, concept tests and analysis of results to define clear implications for product development.
- Coordinate tastings, sample shipments and stakeholder feedback collection.
- Track launch performance, consolidate learnings, and identify improvements for future non-alcoholic innovations.
Knowledge Building & Strategic Framing
- Prepare monthly competitive and trend updates covering non-alcoholic spirits and adjacent categories.
- Maintain internal FAQ decks, market trackers, competitor benchmarks and project resources used by the global team.
- Run focused deep dives on emerging brands, consumption occasions, consumer needs, ingredients, formats and pricing models.
- Organize category tastings to help the team assess products, claims, liquid quality and consumer relevance.