• Lead the creation and implementation of multi-channel lifecycle marketing campaigns, working closely with our brand, business and design teams.
  • Support in brainstorming, implementing and analyzing transactional CRM communication that enhances our existing customer journeys while also building new ones to support product/service initiatives. This includes working with Product and Engineering teams to define data needs and leverage it to create an end-to-end CRM flow.
  • Conduct A/B testing and analyze results to provide recommendations to the team for strategic improvements.
  • Provide support on CRM automation to identify areas for increased process efficiency leverage that to provide dynamic, personalized content to users