Elenco delle notizie in archivio

• Mettre à jour les reportings de performance sell-in / sell-out en exploitant les bases de données Sell-out (Circana, Beauté Research) et les outils de reporting BI. Partager les analyses de performance aux équipes Business Development et Marketing
• Faire évoluer les outils d’analyse existants et développer de nouveaux rapports ou tableaux de bord à destination de la direction et des équipes, selon les besoins business
• Suivre l’évolution de notre distribution : mise à jour du mapping de notre réseaux de distribution mondial pour chaque marque du portefeuille
• Réaliser des études ad-hoc à destination de la direction, des équipes Business Development et Marketing (veille concurrentielle, analyse des tendances marché par segment, projections de croissance du marché, etc.).

The Product Strategy and Marketing Division defines the strategy and leads the planning of new Toyota models with the target to deliver the best product for European markets while ensuring achievement of our business objectives. Our core responsibilities include:

• Product strategy and planning (volume, specifications, pricing)
• Sales & marketing strategy development & implementation across our markets
• Lifecycle management (product updates to support volume & profitability).

Your project

You will join the team responsible for small cars (A/B segments) and B‑SUV models. Reporting to the Product & Marketing Senior Managers, you will support the team through market analysis, competitive benchmarking, and sales & marketing performance tracking. Your daily tasks will include:

• Conducting market and competitive analyses (segment trends, pricing, specifications, feature benchmarking) and understanding customer needs to actively help develop grade & specification strategies for your models
• Preparing launch performance reports (sales tracking, mix analysis, market share comparisons)
• Supporting the development & implementation of the Sales & Marketing strategy
• Support coordination of launch activities through cross-functional interaction
• Be the source of knowledge and promoter of your models towards the National Marketing & Sales Companies and other departments in Toyota Motor Europe.

• Designing and implementing new secure embedded firmware applications in C
• Designing and implementing supporting tools in Python
• Designing and implementing Unit Tests
• Reviewing and maintaining existing code base
• Supporting the design and developing desktop engineering tools
• Documenting and cross functional training of low level concepts.

• Support creative automation initiatives by helping set up, test, document, and improve workflows for generative AI, 3D, and product replacement across photo and video content.
• Assist with workflow automation by mapping processes, identifying inefficiencies, and supporting the implementation of tools, templates, and automation solutions.
• Help prepare and manage production assets, including organizing files, checking technical specifications, naming conventions, and supporting Digital Asset Management (DAM) best practices.
• Support execution of content production projects, such as adaptations, replacements, and updates, using existing templates and production guidelines.
• Collaborate with creative producers and specialists to ensure content is delivered accurately, on time, and according to brand and quality standards.
• Assist in testing new tools and technologies, including AI-driven solutions, and document learnings and recommendations for future improvements.
• Provide operational support for day-to-day production requests, helping keep projects moving smoothly across multiple stakeholders.

In your role as Assistant Brand Manager intern, you will play a pivotal role in contributing to our brand’s communication and promotional activities. Your responsibilities will encompass the development of materials associated with the media & activity planning of our beloved brands across a variety of touchpoints.

Collaborating closely with creative agencies, you will actively participate in the creation of promotional materials, ensuring our brands stand out in the competitive market landscape.

You will work with tools such as Nielsen, extracting invaluable insights to drive our strategies forward.

Additionally, you will contribute to ad hoc projects, bringing your creative and analytical skills to the forefront. Collaboration is woven into your role as you will be involved in a dynamic international environment.