Support the delivery of new consumer experiences from journey design, specification, mapping & implementation starting with the identification of first party data flowing into Mazda CRM systems
Help enrich and maintain our 360° customer view, bringing together insights from multiple touchpoints to better understand our customers and their needs
By supporting data quality initiatives, you will ensure that our teams can rely on accurate, high-quality information to make smarter decisions and deliver impactful campaigns
Provide reporting and presentations on project progress, problems, and solutions to Consumer Intelligence Manager/Team Lead
Collaborate with an international team who are passionate about innovation and customer experience
Organise and support regular project meetings with cross-functional team at Mazda Europe as well as European markets
Monitor KPI framework
Support the daily operations for Mazda’s European CRM platform
Create newsletters for all European markets around CRM Development and Consumer Intelligence Platform highlights
Engage with the team on CRM Platform Roadmap as well as the Consumer Intelligence Vision & Strategy
Providing critical feedback based on latest methodologies on CRM in general and tool specific observations if possible.
Requisiti principali
Advanced University degree with focus on Int. Business, Marketing Science, and/or comparable qualification
Previous job experience in Marketing and/or Business Analytics beneficial
Experience with CRM Software (Salesforce or other) highly desired
Strong analytical skills and a structured, data-driven mindset
Attention to detail and a passion for high data quality
Strong consumer focus – persuasive, plausible, calm and pragmatic with strong analytical, interpersonal affinity
Advanced command of MS Excel and MS PowerPoint
A passion for digital marketing and customer-centric strategies.
