Salomon, Internship– Product Innovation & Consumer Insights Assistant

Decode Trends and Emerging Behaviors

• Monitor societal, cultural, technological, and environmental trends worldwide.
• Identify emerging behaviors, communities, and weak signals that could transform sports participation and outdoor lifestyles.
• Analyze developments in sport, wellness, health, sustainability, and evolving consumer expectations.
• Benchmark startups, competitors, and players from other industries to identify innovative approaches.

Understand Consumers and Their Expectations

• Contribute to the design and implementation of qualitative and quantitative consumer research.
• Help prepare and conduct interviews, analyze surveys, and explore reports and databases.
• Observe communities and analyze online conversations to better understand consumer motivations, usage patterns, and values.
• Compare behaviors and expectations across generations, cultures, and international markets.

Envision Possible Futures

• Develop consumer profiles and personas illustrating how lifestyles and sporting habits may evolve.
• Build forward-looking scenarios to explore possible futures for sport and the outdoor industry.
• Identify long-term opportunities for new products, services, experiences, and communities.
• Turn research findings into strategic insights and actionable recommendations.

Share Insights and Inspire Innovation

• Create engaging visual presentations and reports that synthesize key trends and insights.
• Present your analyses and recommendations to the Innovation, Product, Design, Brand, and Consumer Insights teams.
• Contribute to collaborative workshops to explore new innovation opportunities and support strategic thinking.

Education:

• You are currently pursuing a Master’s degree (Bac+4/5 equivalent) in Marketing, Consumer Research, Sociology, Social Sciences, Strategy, Innovation, or a related field.

Skills:

• You have initial academic or professional experience in consumer research, trend analysis, market research, qualitative or quantitative research, or strategic foresight.
• You can analyze and synthesize diverse sources of information, identify emerging trends, and turn your findings into relevant recommendations.
• You are comfortable creating visual presentations and communicating research findings.

Soft Skills:

• Intellectual curiosity and a global mindset.
• Strong analytical and critical thinking skills.
• Creativity and the ability to connect ideas across different fields.
• Excellent communication and synthesis skills.
• Autonomy, initiative, and a collaborative mindset.

Languages:

• English – C1 level.

IT Skills:

• Proficiency in Microsoft Office, particularly PowerPoint and Excel.