Pubblicato su stage4eu il: 30/07/2020 GSK, Intern Innovation Management Dr.BEST

GSK
Barthstraße 4 , München , Germania
Comunicazione/Marketing
Retribuito
Posti disponibili Non specificato
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Attività:
  • Working on a variety of different projects all around the broad Dr.BEST innovation pipeline
  • Supporting the innovation managers in the development of new product innovations, collaborating with internal and external stakeholders in a cross-functional team
  • Preparation, supervision and evaluation of quantitative and qualitative market research studies investigating brand-new product concepts, market trends and consumer drivers
  • Investigating market-, consumer- and product trends, deducing profound recommendations on innovation projects and overall brand strategies
  • Analyzing and tracking important performance indicators and consumer insights, using tools like Nielsen Answers or GfK Consumer Panel
  • Working together with creative agencies and research institutes to develop, optimize and test product concepts, designs and marketing claims
  • Participating in workshops and brainstorming sessions with the whole brand team to gain new ideas and strategies to revolutionize the toothbrush market
Requisiti principali:
  • Matriculated student of economics, psychology, communications or comparable (ideally with a focus on marketing)
  • Excellent communication skills and a high level of self-initiative and proactivity
  • First qualifying practical experiences, e.g. previous internships or as a working student
  • Great analytical abilities, experienced with Microsoft Office (especially Excel, PowerPoint)
  • Fluent German and advanced English language skills
  • Ambitious, creative, reliable, autonomous and team-oriented

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